Longevity. This is what any fashion designer longs to achieve in their career. In today's cut throat industry, fashion designers are struggling to achieve the longevity they desire considering the industries short attention span. Fashion seems to be valued and appreciated more outside of Canada. How can we put ourselves out there, as Canadians, and get our concerns heard? How do we bring more attention to the industry in Canada? One thing is for certain; we must change the way people view a Canadian company. We automatically assume that Canadian clothes will be worse quality than those made in China. Our mindset needs to switch gears into the future of Canadian fashion and what needs to be done in order to accomplish fashion forward goals and create a name in the Canadian industry.
Canadian designers may be able to maintain sustainability in the fashion industry by being more experimental and courageous with their designs. If more risks are taken with the type of styles and fashion being created, the gap will begin to close between the Canadian industry and the major fashion power houses such as New York and Los Angeles. Also, gaining support from consumers will increase the industries sustainability. More volunteers, events, and getting involved in non-profit organizations, such as the Canadian Apparel Federation (CAF), will show our pride and support in the industry.
Sandra Pupatello, Ontario's Minister of International Trade and Investment, commented on the future of Ontario's fashion industry after attending the L'Oréal Fashion Week in Toronto last year. "Ontario is known for the level of innovation it brings to design in all areas. Fashion design plays a huge role in how people think of Ontario." Attending the L'Oréal Fashion Week - the third largest show in North America - for the first time last week, Pupatello says, "The fashion industry faces the same challenges all over the world in this economic climate. I don't think Ontario is any different than what designers are facing elsewhere."
The truth is, the Canadian fashion industry does face the same challenges as the industry in New York or L.A. However, the reputation of Canadian clothing is not as great as those fashion power houses. This is where consumer support comes into play. In order to achieve sustainability and credit in the industry, consumer support is the number one priority.
For more of Pupatello's article, see:
http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20081028/fashion_folo_081029/20081029?hub=TopStories
Canadian designers may be able to maintain sustainability in the fashion industry by being more experimental and courageous with their designs. If more risks are taken with the type of styles and fashion being created, the gap will begin to close between the Canadian industry and the major fashion power houses such as New York and Los Angeles. Also, gaining support from consumers will increase the industries sustainability. More volunteers, events, and getting involved in non-profit organizations, such as the Canadian Apparel Federation (CAF), will show our pride and support in the industry.
Sandra Pupatello, Ontario's Minister of International Trade and Investment, commented on the future of Ontario's fashion industry after attending the L'Oréal Fashion Week in Toronto last year. "Ontario is known for the level of innovation it brings to design in all areas. Fashion design plays a huge role in how people think of Ontario." Attending the L'Oréal Fashion Week - the third largest show in North America - for the first time last week, Pupatello says, "The fashion industry faces the same challenges all over the world in this economic climate. I don't think Ontario is any different than what designers are facing elsewhere."
The truth is, the Canadian fashion industry does face the same challenges as the industry in New York or L.A. However, the reputation of Canadian clothing is not as great as those fashion power houses. This is where consumer support comes into play. In order to achieve sustainability and credit in the industry, consumer support is the number one priority.
For more of Pupatello's article, see:
http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20081028/fashion_folo_081029/20081029?hub=TopStories
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