When one thinks of fashion, Canada is not one of the destinations that immediately comes to mind as having an established, extremely successful industry. We think New York, Japan, Paris, Los Angeles. Canada is on the map, but the fashion industry is mainly dominated by the US, Europe and Asia. Though we do have our foot in the door, when we took our project to the streets of downtown Toronto and asked consumers where their clothes were made, the majority of Canadians were uninformed on anything fashion related other than that their clothes looked pretty good. When I was doing research on the current Canadian fashion industry, I was really surprised to find that there’s not a lot on the internet that has concrete information. The first few hits from Google just brought me to Canadian fashion magazines such as LouLou, Flare and Elle Canada, which are more style oriented as opposed to publishing the cold hard facts about the current Canadian fashion industry and where it’s headed in the future. They focus a lot of their spreads on Canadian lines, such as Roots and M.A.C. so that the products are easily accessible to their Canadian readers.
Regarding where to go in Canada to be surrounded by the primary industry experts, it’s between Toronto, Montreal and Vancouver where fashion is flourishing. These cities have growing fashion metropolises and that’s where a fashion guru should be in order to get involved and learn firsthand about the constantly changing industry in Canada.
When it comes to what’s currently happening with the Canadian fashion industry media related, certain TV shows, such as Project Runway Canada and anything on Fashion Television, are putting Canadian designers, and Canada on the fashion map. Project Runway Canada for instance promotes the current industry and trends and gives Canada a place in this enormous production. Not only do Canadian designers have an outlet for their creations, but have the capability to market themselves within the world of fashion, as programming is broadcast across North America.
Aside from programming, Canada also takes pride in their Toronto, Montreal and Vancouver Fashion Week, which is a week-long showcase of the newest and trendiest in fashion and style. Here’s a clip of what recently went down at this fall’s LG Fashion Week in Toronto... http://www.lgfashionweek.ca/default2.aspx This clip demonstrates current trends and what’s hot right now by Canadian designers, so it’s interesting to see how unique their designs are compared to the American designs that most of us are used to seeing. As shown in the clip, Fashion Week in Toronto was a huge success with a great turn-out and Canada has proved to be respected in the fashion industry and has really made a mark and hopefully, current Canadian fashion can only grow into bigger and better things from here.
-Mandy
Regarding where to go in Canada to be surrounded by the primary industry experts, it’s between Toronto, Montreal and Vancouver where fashion is flourishing. These cities have growing fashion metropolises and that’s where a fashion guru should be in order to get involved and learn firsthand about the constantly changing industry in Canada.
When it comes to what’s currently happening with the Canadian fashion industry media related, certain TV shows, such as Project Runway Canada and anything on Fashion Television, are putting Canadian designers, and Canada on the fashion map. Project Runway Canada for instance promotes the current industry and trends and gives Canada a place in this enormous production. Not only do Canadian designers have an outlet for their creations, but have the capability to market themselves within the world of fashion, as programming is broadcast across North America.
Aside from programming, Canada also takes pride in their Toronto, Montreal and Vancouver Fashion Week, which is a week-long showcase of the newest and trendiest in fashion and style. Here’s a clip of what recently went down at this fall’s LG Fashion Week in Toronto... http://www.lgfashionweek.ca/default2.aspx This clip demonstrates current trends and what’s hot right now by Canadian designers, so it’s interesting to see how unique their designs are compared to the American designs that most of us are used to seeing. As shown in the clip, Fashion Week in Toronto was a huge success with a great turn-out and Canada has proved to be respected in the fashion industry and has really made a mark and hopefully, current Canadian fashion can only grow into bigger and better things from here.
-Mandy
0 comment(s) to... “Canada's Current Fashion Industry”
0 comments:
Post a Comment